Seabright Community Event
The Seabright Project will culminate in a launch and awareness event, hosted either in the Seabright neighborhood or at UC Santa Cruz, featuring:
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Pop-up booths from participating businesses.
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Live demonstrations of GetVirtual’s digital work.
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“Shop Dine Seabright” promotional materials.
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Community networking and outreach opportunities.
This event will officially launch the Seabright campaign and introduce the updated GetVirtual website to the public.
Over the past 5 years, GetVirtual has supported more than 300 businesses in website development, SEO, branding, e-commerce, and digital strategy.
Team Structure
Nada Miljkovic
Co-Founder and CEO, GetVirtual, Project Manager CIED, Continuing Lecturer, UCSC
Yuliya
Program Manager & Faculty Advisor, UCSC CIED
Rikuu Mikami
Project Lead (coordination, city communications, event planning)
Jon Rodriguez
Co-Lead (outreach, sponsorships, strategy)
Sebi Perry
UX/UI & Web Development
Shivali
Branding & Marketing
Sathya Seelam
GV Student Lead
Bella Federico
SEO & Technical Support
Tina
Graphic Design & Marketing Support
Jennifer Perez
SEO & Content Support
GetVirtual Class Interns (Fall 2025)
Assisting sub-tasks, outreach, and campaign execution
Murray Street Bridge Seismic Retrofit and Barrier Rail Project
The Murray Street Bridge Seismic Retrofit is an essential public infrastructure project led by the City of Santa Cruz Public Works Department. Designed to improve the bridge’s safety and long-term durability over the Santa Cruz Harbor, the construction has temporarily restricted traffic flow and accessibility to nearby Seabright businesses. Many local business owners have reported challenges such as reduced foot traffic, limited parking due to detours, and decreased sales during construction months.
To address these impacts, the City of Santa Cruz has partnered with GetVirtual to launch a digital recovery and awareness campaign, with the potential for expanded support as the project progresses.
The Seabright Project is a collaborative initiative between GetVirtual, a UCSC-based nonprofit program, and the City of Santa Cruz. The goal is to support businesses in the Seabright neighborhood affected by the ongoing Murray Street Bridge Seismic Retrofit Project (2025–2028). Through digital assistance, marketing support, and community engagement, GetVirtual aims to help these businesses maintain visibility, attract customers, and continue to thrive throughout the construction period.
About GetVirtual
GetVirtual is a student-run nonprofit organization affiliated with UC Santa Cruz’s Center for Innovation and Entrepreneurial Development (CIED).
Our mission is to:
Empower small businesses with free, high-quality digital services.
Train and mentor students through real-world, community-based projects.
Foster economic growth in the Santa Cruz region by bridging technology and entrepreneurship.
